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24/04/2009
Kwik-Fit Pumps up Road Safety with Tyre Bay Direct
Kwik-Fit has signed a contract with Tyre Bay Direct to supply Uniflate Nitrogen Inflation systems across its UK and subsidiary European centres. The system, supplied exclusively to Formula 1 Grand Prix Racing for the last 17 years was the first nitrogen inflation system ever developed for tyre inflation. Rollout of the system has begun across Kwik-Fit’s 595 UK centres and will be completed by the end of July 2009.
The major benefits of nitrogen filled tyres, over compressed air, are that they stay inflated for longer - reducing tyre wear, improving road handling and increasing fuel efficiency. Kwik-Fit chose the Uniflate Nitrogen Inflation system following successful trials in the Netherlands earlier this year, which led to the installation of over 200 systems countrywide.
Adding Kwik-Fit’s UK outlets extends Tyre Bay Direct’s distribution of the Uniflate Nitrogen Inflation system to around 1,500 European outlets, ranging from fast fits, service centres, MOT bays and car dealerships through to independent fleet users and Borough councils.
The major benefits of nitrogen filled tyres, over compressed air, are that they stay inflated for longer - reducing tyre wear, improving road handling and increasing fuel efficiency. Kwik-Fit chose the Uniflate Nitrogen Inflation system following successful trials in the Netherlands earlier this year, which led to the installation of over 200 systems countrywide.
Adding Kwik-Fit’s UK outlets extends Tyre Bay Direct’s distribution of the Uniflate Nitrogen Inflation system to around 1,500 European outlets, ranging from fast fits, service centres, MOT bays and car dealerships through to independent fleet users and Borough councils.
Leigh Stote, Managing Director of Tyre Bay Direct Group comments on the deal: “Tyre Bay Direct and its sister company, Pneu-air have been involved in Nitrogen tyre inflation since its inception in 1992. The knowledge we have accrued in 17 years at top level motor sport, and the last 12 years in the retail market, makes us world-leaders in Nitrogen Tyre Inflation, a fact confirmed by Kwik-Fit’s decision to install Uniflate Nitrogen Inflation systems in their centres.”
David White, customer services director at Kwik-Fit commented: “Nitrogen offers many advantages over traditional compressed air, and we believe it is the future of tyre inflation systems. Having been impressed with Tyre Bay Direct, and the Uniflate Nitrogen Inflation system in the Netherlands, we had no hesitation in choosing them as our European supplier.”
For more information or to arrange an interview contact Ruth Palmer at Indigo Pink PR on 01782 791386 or email ruth@indigopinkpr.co.uk
Notes to the editor
About Tyre Bay Direct
Tyre Bay Direct is a family run garage equipment company based in Bromsgrove Worcestershire. It was formed from its sister company, Pneu-Air in 2005. Pneu-Air has been, and continues to be, exclusive suppliers of Nitrogen Inflation to Formula 1 since 1992 and specialise in the motorsports industry. Tyre Bay Direct was formed to promote Nitrogen Tyre Inflation to the general retail market.
About Kwik-Fit
The Kwik-Fit Group is the largest independent automotive parts, repair and replacement specialist in Europe and one of the largest in the world. With 1,800 service outlets across Europe it employs 9,000 people. Kwik-Fit has national UK coverage of 595 service centres and more than 200 mobile tyre fitting vehicles, making it the UK’s leading tyre, exhaust, brake and MoT specialist.
The Group, established in 1971, is owned by PAI Partners. The pan European private equity firm completed its acquisition of the Group in August 2005.
For further information please contact: Patrick Evans/James Read/Paul Saville Citigate Dewe Rogerson Tel: 020 7638 9571
